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Anya Hindmarch's Fashion Pop Up Presents Luxury Goods Like Groceries

 - Aug 12, 2014
References: anyasworld.anyahindmarch & psfk
With her newest collection of handbags and clutches taking inspiration from vintage cereal boxes, it's not a surprise that the Anya Hindmarch fashion pop-up shop in London borrows themes from the aisles of grocery stores.

The colorful shop plays off of the vivid color and imagery used on the products, including images of Tony the Tiger and the iconic Corn Flakes chicken. To complete the experience, the Anya Hindmarch Mini Mart is set up with gilded shopping baskets, refrigerators and open shelving that looks just like the aisles of a store. The store doesn't sell any real food except for ice cream cones, which are being offered just for this summer. Since Hindmarch is known for mixing high end and ordinary items, even if buying a bag is out of the budget, all shoppers will be able to come in and enjoy a refreshing ice cream for under a dollar.