Red Stripe came up with a concept that is part commercial, part prank and part orchestra.
They took over a corner store in London, England and installed a series of instruments made from scratch that moved bottles along with different items to create noises. Every time a customer grabbed a bottle of Red Stripe out of the fridge, red lights flashed inside and music began to play via bottle caps, cereal shakers and clinking beer bottles.
The surprised customers look around confused as cameras capture the entire prank. Admittedly, the commercial looks like camera tricks the first time through and makes you wonder whether this actually happened or footage was pieced together to make it look real. However, upon watching the making of the video, it becomes clear this is the real deal.