A new Smirnoff Europe ad campaign collaborates with disabled people to help disabled people. Using the latest brainwave Emotiv EPOC technology, Smirnoff worked with a DJ to produce a track reflecting the mind of three physically disabled music lovers. This track, called Mindtunes, is now available on the iTunes store for purchase; its proceeds will be donated to Queen Elizabeth’s Foundation for disabled people.
This video outlines the whole story of how DJ Fresh collaborated to create this track. It is heart-warming, its music is feel-good. Overall, it reminds us that there is a creator inside each and every one of us; this is the exact message Smirnoff wanted to get across.
The track and video were followed by a twitter campaign called "#yoursforthemaking," in line with the project's philosophy that everyone has the mind to create.
Musically Charitable Alcohol Ads
More Stats +/-
Humorous Couples Pillowcases
Modernly Chic Unicycles
Deceptive Corner-Bending Ads
Performance-Enhancing Game Headsets
Cellphone Memo Sheets
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.