Swedish clothing designer WeSC Headphones have released a clever promo video for their collection of personal audio listening equipment. The promo features a variety of characters displaying a part of the WeSC collection line of headphones.
The WeSC Headphones video displays the message that no matter what people assume you listen to, your music will always be personal and individual to you due to your personal style.
Implications - Consumers are always searching for new ways to feel unique through the products they buy, and companies that cater to these needs will benefit from providing distinct commodities. Businesses should consider the various ways to individualize their products in order to make customers feel personalized when making a purchase. This will give these companies a leading edge over other competitors.