Emphasizing its status as a music station, these MTV Chords ads are a reference to big iconic hits. Creative director Guga Ketzer, among three others, create these simple and direct images that send its message clearly.
With songs like the Beatles' "Yellow Submarine" and Led Zeppelin's "Stairway to Heaven," the songs are highly recognizable and enhance the ads to make them attractive to everyone. Although the television station has become more of a pop culture broadcaster than a music station, these MTV Chords ads work towards advocating its roots as popularizing songs.
Take a look at the MTV Chords ads; even if you aren't convinced of the station's penchant for music over media, you may just appreciate the references to some of your favorite songs.
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