The Big Foote Music & Sound ad campaign promotes the audio systems' "real sound," as stated in the tag line. It cleverly and simply illustrates this quality of sound by way of epic real life situations. From natural disasters to devastating car accidents, this company is there with a boom stand in tow, which happens to be barely perceivable in the wake of these dramatic images.
Conceived and executed by Neogama BBH, an ad agency based in São Paulo, Brazil, the Big Foote Music & Sound ad campaign was art directed by Daniel Poletto with creative direction by Alexandre Gama and Márcio Ribas. The grandiose images were illustrated by Caetano Silva and retouched by Fábio Queiroz.