A clever new social media promotion tool called 'Twombolr' allows you to set up a Twitter raffle to advertise your product. Leveraging the power of social media, the raffle lets users tweet to enter. After tweeting, Twombolr provides a digital ticket just like a real raffle.
Though Twombolr's premise is very simple, it's still an amazingly effective campaign idea. Every entrant is required to follow the prize distributor since communications will be by direct message. In addition, having users tweet their entry naturally spreads the message about the campaign. As a result, giving away a small number of prizes can have a huge effect on your social media presence.
Twombolr is currently holding a raffle for the English music festival 'Bestival.' Users can tweet in order to get the chance to win four Wild Copse premium camping tickets.