The Mercedes-Benz 'Take the Wheel' campaign asked five top Instagram users to travel for five days, taking snapshots on their journeys while driving the new CLA. At the end of the trip, Mercedes-Benz awarded the Instagram user who got the most "likes" with their very own CLA.
This campaign is a creative way to get people test driving the new vehicle, as well as get beautiful shots of the CLA from photographers who already have an established group of followers on Instagram. As the clever car campaign remarks, "It's not how far or fast you go, it's who follows you."
Cars like the new Mercedes-Benz CLA sell itself, but it can be difficult to grab the attention of tech-savvy millennial in a market that's competing for their attention.
Photo-Fueled Car Competitions
More Stats +/-
Instant Filter Camera Lenses
Effortless Text-Adding Apps
Instaddicted Superhero Feeds
Offline Social Media Simulations
Film-Enabled Social Media Announcements
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.