The Doritos 'Join the Tour' contest is the brands latest social media campaign in the United Kingdom. They have put together the 'Mariachi Doritos Tour 2012,' which rewards lucky fans with a chance to win a live band to play at their next party.
Contestants simply have to visit the brand's Facebook page and enter in their contact information for a chance to win. The motto behind the campaign is, "We'll bring the party to your party," which is a relevant theme, considering that Doritos is seen as a hip brand and chips are most often consumed at parties.
The commercial for the campaign prompts people to visit the brand's Facebook page, which is a simple task to complete, considering that the potential reward is free. This is a great example of a brand encouraging engagement and interaction in the online sphere.
Key Themes Behind This Trend
- Social Media Contests
- Doritos' 'Join the Tour' campaign showcases the value and potential of social media contests for generating customer engagement and promoting brand awareness.
- Live Entertainment Experiences
- The 'Mariachi Doritos Tour 2012' demonstrates how offering unique experiences, such as live music performances, can enhance brand loyalty and customer satisfaction.
- Branded Party Services
- The 'We'll bring the party to your party' tagline presents an opportunity for brands in the food and beverage industry to offer inclusive party services outside of just their standard product offerings.
Where This Applies
- Snack Foods
- Companies in the snack foods industry, like Doritos, can leverage creative marketing campaigns, such as social media contests, to differentiate themselves in a crowded market.
- Live Entertainment
- The live entertainment industry can partner with brands to offer immersive and personalized music experiences for events or parties, which can generate brand awareness and customer loyalty.
- Event Planning
- The campaign presents an opportunity for event planning companies to offer additional services, such as branded live entertainment options or in-house catering, to enhance their event packages and exceed customer expectations.
