The Doritos 'Join the Tour' contest is the brands latest social media campaign in the United Kingdom. They have put together the 'Mariachi Doritos Tour 2012,' which rewards lucky fans with a chance to win a live band to play at their next party.
Contestants simply have to visit the brand's Facebook page and enter in their contact information for a chance to win. The motto behind the campaign is, "We'll bring the party to your party," which is a relevant theme, considering that Doritos is seen as a hip brand and chips are most often consumed at parties.
The commercial for the campaign prompts people to visit the brand's Facebook page, which is a simple task to complete, considering that the potential reward is free. This is a great example of a brand encouraging engagement and interaction in the online sphere.