A design challenge is great way for brands to engage with their fans, and the Nivea 'Kiss of Style' Contest fits the bill in this regard. The recently launched campaign asks Facebook fans to create their own fashionable and stylish lipstick cap design for the Nivea Care Lip line using a design app on Facebook.
From the submissions, Nivea will pick 10 finalists, and fans can vote for their favorite finalist on Facebook. The winning cap will then be created in a limited-edition production run and sold across stores in America in early 2013, says Popsop. What's more, the brand has enlisted the help of designer Charlotte Ronson, who has created a Nivea cap design of her own that features a blue and white pattern with a Scandinavian theme, to be one of the celebrity judges for the Nivea 'Kiss of Style' Contest.