A design challenge is great way for brands to engage with their fans, and the Nivea 'Kiss of Style' Contest fits the bill in this regard. The recently launched campaign asks Facebook fans to create their own fashionable and stylish lipstick cap design for the Nivea Care Lip line using a design app on Facebook.
From the submissions, Nivea will pick 10 finalists, and fans can vote for their favorite finalist on Facebook. The winning cap will then be created in a limited-edition production run and sold across stores in America in early 2013, says Popsop. What's more, the brand has enlisted the help of designer Charlotte Ronson, who has created a Nivea cap design of her own that features a blue and white pattern with a Scandinavian theme, to be one of the celebrity judges for the Nivea 'Kiss of Style' Contest.
Why This Trend Is Growing
- Customized Design
- There is an opportunity for brands to engage with their fans through design challenges, allowing customers to personalize products.
- Social Media Contests
- Using social media platforms like Facebook to host design contests can increase brand engagement and customer interaction.
- Limited-edition Collaborations
- Partnering with designers to create limited-edition product designs can attract attention and increase sales.
Industries Being Reshaped
- Cosmetics
- Cosmetics brands can leverage design challenges and social media contests to create personalized products and engage with customers.
- Fashion
- Fashion brands can explore collaborations with designers to create limited-edition product designs that appeal to their target audience.
- Marketing and Advertising
- Marketing and advertising agencies can help brands develop and execute design challenges and social media contests to boost brand visibility and customer participation.
