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Tenacious Button-Pushing Contests

The Swatch Israel Facebook Contest Idea Challenges Watch-Lovers

— January 4, 2013 — Marketing
Swatch Israel has come up with a Facebook contest idea to hold readers' attention.

The international watch company created a game that will not only advertise its all-new Swatch Chrono Plastic collection in Israel for its young audience, but also keep them interested and allow long brand exposure. Advertising agency Purple answered this challenge by creating a cool Facebook game.

In the game, called Stop the Time, players choose their favorite Swatch Chrono Plastic watch and keep their mouse button pushed on it. The goal is to keep pushing to enhance their chance of winning that watch by the end of the week. The slogan for the campaign is “Push the button of fun,” and is designed to introduce the collection's values of fun, extreme sports and style.

To keep fans pushing fairly, the agency also required contestants to answer trivia questions and brand facts at the same time. Nine players won a Swatch Chrono Plastic of their choice weekly, with a total of 36 watches won. The grand winner, pushing the button of fun for a consistent 24 hours, won a Coldplay concert ticket and full trip to Prague.
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