Blink Break is the world's first starting contest powered by artificial intelligence and it was created by KitKat in order to give people the chance to take a much-needed break in their day. Specifically, the unusual online game speaks to the brand's Gen Z audience that scrolls through its feed at least once per day,
Blink Break was made possible with MediaPipe’s cutting-edge Face Mesh technology and it uses a single camera input and machine learning to recognize a face and detect blinking. The wacky game gives players the chance to face off against a wide range of unusual opponents, including lemurs and snowy owls.
After indulging in the fun distraction, players are encouraged to share their results with the #blinkchallenge tag.
What's Driving This Trend
- AI-powered Games
- Development and implementation of sophisticated games using AI and machine learning to optimize user experience.
- Digital Breaks
- Creating new and fun ways for people to disconnect from technology and take a mental break, while still being engaged in the digital space.
- Social Media Challenges
- Encouraging user-generated content through creation of viral and social media worthy challenges in niche markets.
Who This Affects Most
- Food Industry
- Opportunity for brands to connect with younger audiences through interactive games and challenges that communicate brand values while also giving users a mental break.
- Gaming Industry
- Opportunities to integrate AI-powered technology into game development for a more engaging, immersive experience that resonates with younger audiences.
- Social Media Industry
- Opportunities to create and promote social media challenges that generate user-generated content while aligning with brand values and target markets.
