KitKat's Absurd and Fun Blink Break Encourages Gen Z to Take a Break
Laura McQuarrie — June 8, 2022 — Marketing
References: fabnews.live
Blink Break is the world's first starting contest powered by artificial intelligence and it was created by KitKat in order to give people the chance to take a much-needed break in their day. Specifically, the unusual online game speaks to the brand's Gen Z audience that scrolls through its feed at least once per day,
Blink Break was made possible with MediaPipe’s cutting-edge Face Mesh technology and it uses a single camera input and machine learning to recognize a face and detect blinking. The wacky game gives players the chance to face off against a wide range of unusual opponents, including lemurs and snowy owls.
After indulging in the fun distraction, players are encouraged to share their results with the #blinkchallenge tag.
Blink Break was made possible with MediaPipe’s cutting-edge Face Mesh technology and it uses a single camera input and machine learning to recognize a face and detect blinking. The wacky game gives players the chance to face off against a wide range of unusual opponents, including lemurs and snowy owls.
After indulging in the fun distraction, players are encouraged to share their results with the #blinkchallenge tag.
Trend Themes
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AI-powered Games — Development and implementation of sophisticated games using AI and machine learning to optimize user experience.
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Digital Breaks — Creating new and fun ways for people to disconnect from technology and take a mental break, while still being engaged in the digital space.
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Social Media Challenges — Encouraging user-generated content through creation of viral and social media worthy challenges in niche markets.
Industry Implications
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Food Industry — Opportunity for brands to connect with younger audiences through interactive games and challenges that communicate brand values while also giving users a mental break.
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Gaming Industry — Opportunities to integrate AI-powered technology into game development for a more engaging, immersive experience that resonates with younger audiences.
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Social Media Industry — Opportunities to create and promote social media challenges that generate user-generated content while aligning with brand values and target markets.
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