The Southwest Airlines Twitter account (@southwestair) is giving their online followers a chance to win $1000 gift cards through the '12 Days of Luv' contest.
For each of the following 12 days, tweeps are asked for a FUN holiday photo. Each day has a theme, which will be announced at some point during the day, so twitterers really have to keep their eyes glued to the feed. The active online participation and engagement is a great marketing tool to get consumers tweeting and buzzing about Southwest Airlines and '12 Days of Luv.'
Key Themes Behind This Trend
- Social Media Contests
- The use of social media contests like the '12 Days of Luv' can create viral engagement and buzz for brands like Southwest Airlines.
- Real-time Engagement
- The real-time aspect of the contest, with themes announced throughout the day, encourages active participation and keeps followers engaged.
- User-generated Content
- By asking followers to share FUN holiday photos, Southwest Airlines can leverage user-generated content to showcase customer experiences.
Where This Applies
- Airlines
- Airlines can harness the power of social media contests to increase brand awareness and engage with customers in a fun and interactive way.
- Marketing
- The '12 Days of Luv' contest demonstrates how social media can be a powerful marketing tool to generate buzz and promote brand loyalty.
- Photography
- The contest provides an opportunity for photography enthusiasts to showcase their skills and creativity through themed holiday photos.
