The Holt Renfrew ‘Find a Bike’ contest via Twitter is a photo contest inviting participants from Toronto, Montreal, Calgary and Vancouver. The aim was to promote a more eco-friendly mode of transportation.
A bike would be hidden in each of these cities, and the first person to take a picture, tweet it, attach the correct respective hashtag (that differ between cities) would win a basket prize. Participants could follow the Holt Renfrew Twitter stream for clues to the location of this bike. The contest took place over 3 days, with different prizes offered each day.
This is an example of big companies becoming more aware of their market, recognizing the power that social media plays in the everyday lives of today's consumers and thus, facilitating a stronger sense of community. Holt Renfrew definitely knows its stuff.
Key Themes Behind This Trend
- Social Media Contests
- Opportunity for businesses to engage with their target audience, build brand awareness, and foster a sense of community.
- Eco-friendly Transportation
- Growing trend towards promoting and encouraging sustainable modes of transportation.
- Real-time Marketing
- Utilizing social media to create time-sensitive promotions and engage consumers in real-time.
Where This Applies
- Retail
- Retailers can leverage social media contests to build brand loyalty and drive sales.
- Transportation
- Opportunity for transportation companies to promote eco-friendly modes of travel and attract environmentally conscious consumers.
- Marketing
- Real-time marketing through social media can help businesses create buzz and engage with their target audience more effectively.
