Search Engine Creativity Challenges

Google Search Caption Contest Seeks Humor & Insight

If you're creative and have a knack for captions, then enter the Google search caption contest, which is looking for the most funny, clever and insightful captions to go with a series of cartoons.

Udi Manber, Google's VP of Engineering and Cartoons, posted on Google's blog that he has always loved New Yorker-style cartoons and so the search engine giant is on a quest to "connect Google search and cartoons." With the help of artists such as Matthew Diffee, Emily Flake and Jim Woodring, Google has released a set of cartoons comprising characters in funny situations. The Google search caption contest asks people to submit what they think the characters are "searching" for in each cartoon. Submitted captions will appear on the contest page's website, and participants can also vote on the captions they like best.

Crowd-sourced Caption Contests
Businesses in creative fields can leverage the power of crowdsourcing to generate engaging content and increase brand affinity.
Search-related Art Initiatives
Innovative companies can explore the synergy between search engines and art to create new collaborations and boost brand recognition.
Social Media Competitions for User-generated Content
Organizations can use social media platforms to launch contests for user-generated content that promote audience engagement and expand brand reach.

Who This Affects Most

Advertising and Marketing
Companies in the advertising and marketing industry can utilize the trend of crowd-sourced caption contests to foster brand awareness and audience involvement.
Tech and Internet
Tech and internet-based firms can collaborate with artists and other creatives to explore the potential for search-related art initiatives.
Entertainment and Media
Organizations in the entertainment and media industry can leverage social media competitions to boost audience participation and create buzz around new content releases.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 14%
Freshness 8%