The Tippie College of Business is doing something remarkably innovative for its next MBA round: the school is offering a full scholarship to the applicant with the best Tweet. Applicants were asked to respond to the following question: "what makes you an exceptional Tippie MBA candidate and full-time MBA hire?” The scholarship is valued at just over $37,000.
The Tippie College of Business has found a unique way to create a buzz about the school by using social media in a very creative way. It will be interesting to find out who the lucky candidate is.
Implications - Social media has become an influential marketing factor allowing brands to humanize themselves and individuals to bolster their brand. Innovative social media campaigns have the potential to garner lots of attention. Companies are encouraged to think creatively when it comes to how they are using social media platforms.