The HTC One 'Ask the Internet' commercial for the M8 stars Gary Oldman and right off the bat, he says: "I could tell you how brilliant the new HTC One is, but I won't."
From there, Oldman goes on to discuss that the HTC One M8 isn't a smartphone for everyone and that it caters to those who like to form their own opinions. At about 30 seconds in, Oldman pauses and challenges the user to "ask the Internet" and for the rest of the minute-long commercial, he waits and says nothing else.
The ad is a brilliant way to poke fun at the influence consumers on social media and the web have, as well as distinguish that the phone is targeted towards self-thinkers, which is hopefully a group that most people want to be a part of.
What's Driving This Trend
- Social Media Influence
- Disruptive innovation opportunity: Develop technologies or platforms that leverage and enhance the power of social media influence.
- Targeted Advertising
- Disruptive innovation opportunity: Create innovative methods and strategies for targeting specific consumer groups in advertising.
- User-generated Opinions
- Disruptive innovation opportunity: Build platforms or tools that facilitate and aggregate user-generated opinions for products or services.
Who This Affects Most
- Digital Marketing
- Disruptive innovation opportunity: Integrate AI and machine learning to optimize and personalize digital marketing campaigns.
- Social Media Platforms
- Disruptive innovation opportunity: Develop new social media platforms that prioritize user opinions and recommendations.
- Market Research
- Disruptive innovation opportunity: Utilize big data and analytics to revolutionize the market research industry and provide real-time consumer insights.
