Apple and Samsung lovers may want to brace themselves before watching the Windows Phone fight ad. The commercial spot, which is set at a wedding divided by those who use Samsung smartphones and those who use iPhones, is meant to celebrate the Windows Phone Nokia Lumia 920 winning the Endgadget Reader's Choice Smartphone of the Year award. What a mouthful.
The two smartphone sides quickly begin arguing over whose phone is better and an all-out brawl breaks out. The Windows Phone fight ad features plenty of snarky swipes at both phones, including jokes about the Galaxy's ability to share information with other Galaxies through touch and the Apple loyalist being sheep. The spot toots the horn of the Nokia Lumia 920 at the end, but the majority of the laughs come from the jokes directed at both Samsung and Apple.
Key Themes Behind This Trend
- Smartphone Wars
- Opportunity for disruptive innovation in the smartphone market to challenge Apple and Samsung's dominance.
- Brand Loyalty
- Opportunity to disrupt consumer loyalty and create new brand champions.
- Satirical Advertising
- Opportunity for disruptive innovation in advertising by using humor and satire to engage audiences.
Where This Applies
- Smartphone Manufacturing
- Opportunity for disruptive innovation in manufacturing processes and materials to create smartphones that challenge Apple and Samsung.
- Advertising and Marketing
- Opportunity to disrupt traditional advertising methods by incorporating satire and humor to capture audience attention.
- Consumer Electronics Retail
- Opportunity to disrupt the retail industry by offering unique and innovative smartphone options that challenge Apple and Samsung.
