The Artisan Beer Campaign Promotes 'Locally Brewed, Locally Tested' Drinks

 - May 30, 2014
References: & adeevee
The Artisan Beer ad campaign illustrates it tag line, 'Locally brewed, locally tested,' by capturing locals in a jovially drunk state of mind. Absolutely adorable, it is hard not to smile when looking upon the images. Not only does it endear people to the brand, but it also creates a connection to the culture and people from which this beer comes from. A smart marketing move indeed. By putting a face to it, literally, Artisan Beer becomes even more irresistible.

Conceived and executed by the Young & Rubicam ad agency branch based in Bogota, Colombia, the Artisan Beer ad campaign was art directed and photographed by Andres Bolivar with creative direction by Ricardo Uribe, Julián Andrés Núñez and Juan Carlos Sosa.