The Barbos Cup campaign is very entertaining, to say the least. It envisions a pack of dogs as some of the meanest action heros to ever grace the big screen. From Uma Thurman in 'Kill Bill' and Arnold Schwarzenegger in 'The Terminator' to Chuck Norris in 'Walker, Texas Ranger' and Sylvester Stallone in 'Rambo.' It reads, 'Outbred Dogs Will Fight For Your Love.'
Conceived and executed by Tabasco, an ad agency based in Kiev, Ukraine, the Barbos Cup campaign promotes a contest for mixed breed dogs. It recently took place at Druzhby Narodiv Park in Kyiv. It was art directed by Natasha Telitsyna with creative direction by Alexander Smirnov. The images were illustrated by artists Maria Germasheva and Eugen Pavlovich.