The Busch Light Bark Bracket takes cues from March Madness as it launches a competition for dog owners. Fans can submit photos of their dogs to be the face of Busch Dog Brew's newest flavor. The showdown will put the dogs of Busch Light head-to-head and encourage voters nationwide to weigh in.
The voting will occur over social media platforms where one lucky dog will take the spotlight. On National Puppy Day, on March 23rd, fans will narrow down the potential winners for the finalist round. Four candidates will face off in the final fur followed by two final contenders who will decide the fate of the new cans. US-based fans who are 21+ are eligible to enter the contest.
Image Credit: Busch
What Makes This Trend Stand Out
- Pet Marketing
- Opportunity for pet food and beverage companies to leverage pet-loving campaigns and competitions to reach a wider audience.
- Social Media Campaigns
- Opportunity for businesses to use social media to increase engagement with their target market, and leverage user-generated content to promote their brand or product.
- Crowdsourced Product Design
- Opportunity to engage customers as active participants in the product development process, tapping into their preferences to create new and innovative products.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to launch pet-friendly products and create integrated campaigns to engage pet owners.
- Social Media Platforms
- Opportunity for social media platforms to monetize user-generated content and increase user engagement by offering more interactive features such as voting and crowdsource contests.
- Pet Products
- Opportunity for pet products companies to create innovative and engaging marketing campaigns that appeal to pet owners, reinforcing brand loyalty.
