There are a lot of Chuck Norris, Mr. T and Star Trek memorabilia floating around for both nostalgic and hipster purposes; for those who want a trip back down memory lane or who have never watched any of those retro shows, they can now tune into Sky TV Jones! Channel. The ad campaign itself will compel many since it looks like something out of one of those humor books found in Urban Outfitters.
The Sky TV Jones! Channel ad campaign was created by the DDB ad agency branch based in Auckland, New Zealand. It was art directed by Zac Lancaster with creative direction by Chris Schofield. One of the posters reads, "He could smell fear on wolves." Guess which macho star that phrase belongs to.