For Halloween this year, Fanta launched a campaign that's leveraging TikTok and putting out a costume challenge to Gen Z consumers. The Fanta Halloween campaign invites consumers to make bold choices inspired by the bold taste of the brand's soda. In one 15-second ad, a group of teens is shown at a Halloween party, where some deviate from the normal costumes with unconventional choices that inspire others to have a good time.
On the short-form video platform TikTok, users are encouraged to partake in the Cauldron Challenge from Fanta, where influencers will be encouraging their followers to share their imaginative costumes on the platform.
The campaign is running in Australia at the same time Fanta is introducing its new twist bottle.