Coke's mantra is to 'open happiness' and to underscore its commitment to this slogan, the iconic company has just recently released a feel-good montage of happy moments caught on security camera.
Security cameras hold the stigma of being invasive to privacy and only good to guard against criminals. Coke reminds people to have more faith in the human race, as the series of clips shows that there are indeed moments to live and be excited for in comparison. Featured in the video are sweet displays of love, bold acts of heroism and few crazy employees from all over the world amongst the fray of wrong-doers.
The campaign with music by Roger Hodgson was just awarded Gold in the annual Latin American advertising festival in the non-alcoholic category. It is refreshing to see Coke stick by its motto in such an inspiring way.