A campaign called 'Super Beards' for the Braun Cruzer electronic shaver transforms ordinary beards into their vigilante counterparts. The print ads show a series of beards shaved to resemble extremely recognizable superhero logos.
Symbols of popular heroes such as Superman, Spider-Man and Batman were shaved out of beards. Superman's intricate 'S' logo as well as Batman's iconic bat signal were carefully carved out of facial hair. In addition, the ads managed to place Spider-Man's spider symbol on a man's face. The superhero-themed ad then plays on themes of justice by proclaiming that 'Precision prevails.'
The print ads were created to target the Germany market by Ad agency BBDO Proximity. BBDO designed the humorous ads to link the superhero brands with Braun's uber-precise shaving tool.