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20 Haute Harvey Nichols Promos

From Fashion to Liqour, These Campaigns Embrace Extravagance

— May 8, 2012 — Marketing
In the world of advertising and sales, it often makes sense to distract consumers from the price of the promoted product or service; however, when promoting upmarket goods, like those found in a Harvey Nichols store, the goal is to impress upon potential consumers feelings of exclusivity and luxury. As such, money is no object when appealing to this audience.

Consider the campaigns featured here. None of them speak to feelings of thriftiness or frugality. To the contrary, they admit and embrace the extravagances and excesses of the upscale market. From chic fashion to indulgent liquors, nothing can be too good for the Harvey Nichols customer.

This is an important point. Although, price is not terribly important, value is. Many people with means are willing to pay a healthy premium for nice things, but few people are willing to pay more than what something is worth, however big their pocketbooks.
2.2
Score
Popularity
Activity
Freshness
20
Model Robber Ads
Model Robber Ads
The Harvey Nichols Summer Sale is Promoted by Stealing
<
19
Gilded Candy Treats
Gilded Candy Treats
The Edible Gold Lollipop is Like Eating Delicious Money
<
18
Ogling Bystander Advertising
Ogling Bystander Advertising
The Reaction Collection Campaign Promises Mesmerizing Ensembles
<
17
Disgraceful Dress Ads
Disgraceful Dress Ads
Harvey Nichols Christmas 2011 Campaign Helps You Avoid the Walk of Shame
<
16
After-Party Fashion Ads
After-Party Fashion Ads
'A Harvey Nichols Christmas 2011' Offers an Escape from the Walk of Shame
<
15
Face Squashing Ads
Face Squashing Ads
The Harvey Nichols Sale Campaign Encourages Participation Not Admiration
<
14
Buzz Before London Fashion Week
Buzz Before London Fashion Week
<
13
Harvey Nichols Viral
Harvey Nichols Viral
Fashionable Food
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12
Experimental Food Consulting
Experimental Food Consulting
Harvey Nichols's Taste Lab Boasts a Stunning Test Tube Chandelier
<
11
Visually Suggestive Ads
Visually Suggestive Ads
Harvey Nichols' Accessories Required Campaign Recommends Similar Purchases
<
10
Stiletto-Heeled Shopping
Stiletto-Heeled Shopping
Harvey Nichols Ads Feature Sprinting Shopper
<
9
Fashion Statement
Fashion Statement
Harvey Nichols
<
8
Lengthened Limbs Lingerie Ads
Lengthened Limbs Lingerie Ads
The Harvey Nichols Lingerie With Lycra Mesh Print Ads are Creepy
<
7
Broken Image Fashion Ads
Broken Image Fashion Ads
The Harvey Nichols SS12 Campaign Encourages People to Be Seen
<
6
Inverted Champagne Set
Inverted Champagne Set
Viktor & Rolf Design + Piper Heidsieck
<
5
Shoppers as Newborns
Shoppers as Newborns
Harvey Nichols Asks "Are You Ready to Be Reborn?"
<
4
Chain Reaction Ad Campaigns
Chain Reaction Ad Campaigns
The Harvey Nichols A/W Ad Series Presents a "Cause and Effect" Idea
<
3
Mannequin Scarevertising
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
<
2
Matching Pompadours
Matching Pompadours
The Harvey Nichols Spring Summer 2010 Campaign Updates Elvis's 'Do
<
1
Shoppers as Vultures
Shoppers as Vultures
2 Harvey Nichols Sale Campaigns
<