Harvey Nichols ads are always creative, especially when it comes to its famous sales. Following the recent ads which depicted shoppers as vultures fighting over pieces on sale, the new Harvey Nichols ads show us female shoppers as runners in killer heels.
Granted that the race idea is simple and common, I still love the execution. While the 50% sale ad shows the shopper ready to leave the starting position, the 70% sale ad has her sprinting like mad. No time to waste!
The cool ads were created by Concept, Istanbul with photography by Nejat Talas.
More Stats +/-
Shoppers as Vultures
Harvey Nichols Viral
Visual Recognition Photo Drives
Feeling-Branded Chocolate Bars