The Harvey Nichols Summer Sale ads use images of models clad in face-covering apparel similar to those of robbers. The clever ads promotes how much of a "steal" their prices are through hilarious imagery.
Both of the models look chic, dressed to the nines in suits and a dress. The man walks with a tiger-like mask covering his face, which makes him look ridiculous, but still dapper in his finely fitted clothing. The ad was done by DDB agency in London, UK, and is presented on a minimalist background with wording to pronounce how the sale will be starting on June 15th, 2012.
If you have a penchant for shopping but can't afford more clothes, these ads will entice you to make a perfectly legal steal.
What's Driving This Trend
- Face-covering Fashion
- Disruptive innovation opportunity: Develop stylish face-covering apparel that combines fashion and functionality.
- Humorous Advertising
- Disruptive innovation opportunity: Create funny and memorable ads that effectively promote products or services.
- Minimalist Design
- Disruptive innovation opportunity: Embrace simplicity and clean aesthetics in advertising to stand out from cluttered visuals.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrate face-covering fashion into mainstream retail offerings and online shopping experiences.
- Advertising
- Disruptive innovation opportunity: Explore unconventional and humorous approaches to advertising for increased brand engagement.
- Graphic Design
- Disruptive innovation opportunity: Utilize minimalist design principles in various industries, such as packaging, web design, and branding.
