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Harvey Nichols' Accessories Required Campaign Recommends Similar Purchases

 - Jul 1, 2011
References: yr-dxb & psfk
The Harvey Nichols Accessories Required campaign leverages a very clean and visually compelling aesthetic with the purpose of recommending similar products. The ads -- each with their own signature color palette -- use a diagram and fill the conjoined space with text to suggest a product.

The Harvey Nichols Accessories Required campaign is brilliant because without even reading the text, the message is easily communicated to the reader through the implementation of the diagram. The clean and minimal aesthetic harkens back to a Mad Men-esque piece of advertising.

Implications - Consumers have become adept at tuning out ads. This is the result of being bombarded by ads constantly through every medium. Businesses that wish to differentiate themselves and convey their messages clearly to audiences should utilize charts, infographics and bold imagery in their marketing campaigns.