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Fashion Statement

Harvey Nichols

— March 7, 2008 — Fashion
What a creative and compelling use of the 'Fashion Statement' concept in the new Harvey Nichols Womenswear and Menswear campaign. The ads really speak for the concept, and the visuals by photographer Jonathan De Villiers are really fantastic. You gotta be careful when you wear his line though, the fashion statement might be so strong as to knock the people around you down.

Implications - The hilarious ads feature models wearing items from the Harvey Nichols collection with a gigantic word or thought bubble protruding from their bodies. The giant bubble knocks men into fountains, women onto the restroom floor and throws people at a cafe almost through a window!
Trend Themes
1. Creative Advertising - Opportunity for brands to create compelling and humorous ads that leave a lasting impression on viewers.
2. Visual Storytelling - The use of visually stunning photography and graphics to convey messages and engage audiences.
3. Fashion Statement Campaigns - Innovative marketing campaigns that use fashion as a means to make a bold statement and grab attention.
Industry Implications
1. Fashion Retail - Retailers can adopt unique campaigns that highlight their collections and create buzz around their brand.
2. Advertising and Marketing - Agencies can explore unconventional approaches to advertising, leveraging humor and creativity to capture audience attention.
3. Photography - Photographers can experiment with visually striking techniques to create captivating and memorable visuals for brand campaigns.
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