London-based fashion imprint Studio Nicholson gets its first international flagship location in Tokyo. The minimal co-ed imprint is expanding beyond its national realm to the streets of Aoyama. The store is designed in an open-plan concept to invite customers to freely shop around.
Nick Wakeman, the Creative Director of the brand mirrors her brand's identity which is rooted in practicality through the application of large floor-to-ceiling windows and concrete facades. The rest of the space is defined by soft oak features and takes on an earthy tonal palette to ensure that everything remains sleek and relatively simple. To create the look, the brand worked in collaboration with Danish designers Carl Hansen & Son in terms of luxe furniture.
Image Credit: Studio Nicholson, <a rel='nofollow' href='https://hypebeast.com/uk/2023/7/studio-nicholson-flagship-store-tokyo-opening-info'>hypebeast</a>
Why This Trend Is Growing
- Expansive Physical Fashion Stores
- Opportunity to create large, open-plan fashion stores that invite customers to freely shop around.
- Minimal Co-ed Imprints
- Opportunity to develop fashion brands that focus on minimalist designs for both men and women.
- Luxe Furniture Collaboration
- Opportunity to collaborate with furniture designers to create high-end and stylish furniture pieces for retail spaces.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retailers to adopt the concept of expansive and open-plan store layouts.
- Fashion Design
- Opportunity for fashion designers to create minimalist co-ed imprints that cater to both men and women.
- Furniture Design
- Opportunity for furniture designers to collaborate with fashion brands and create luxurious furniture pieces for retail spaces.
