Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Inspirational Apparel Campaigns

Cole Hann Launches New Campaign, 'Work For What You Believe In'

— August 11, 2022 — Marketing
Cole Haan, a leading American performance lifestyle brand, has announced the launch of an all-new product collection for Fall 2022, which will be accompanied by a brand campaign titled 'Work For What You Believe In.' The campaign stars a variety of inspirational "real-life changemakers" who serve as the inspiration behind the Fall ensemble.

Specific changemakers included in the campaign range from Interior Designer Nora O’Neil and Style Editor Yang-Yi Goh to Poet, Writer and Creative Director Joekenneth Museau, and Founder of Nuna Awaq, Juana Burga. The campaign will serve to showcase Cole Haan's two new fall product collections, 'Women’s Grand Ambition' and 'Men’s American Classics.'

“Our Women’s Grand Ambition collection and Men’s American Classics collection are the perfect accompaniment for those who are working for what they believe in,” adds Scott Patt, Chief Creative Officer, Cole Haan. "Built for today, both collections are uniquely stylish, beautifully crafted, and engineered for comfort whether you’re in the office or redefining what the future of work looks like in your life.”

Image Credit: Cole Haan
Trend Themes
1. Real-life Changemakers - Brands can use real-life changemakers in their campaigns to inspire audiences and showcase the values of their products.
2. Performance Lifestyle Products - Creating performance lifestyle products that are both stylish and comfortable can appeal to customers who value fashion and functionality.
3. Values-based Campaigns - Advertising campaigns that highlight the values and beliefs of a brand can resonate with customers and build brand loyalty.
Industry Implications
1. Apparel Industry - The apparel industry can create collections that showcase both style and comfort, while utilizing brand campaigns to inspire customers with real-life changemakers.
2. Creative Industry - Advertising agencies and other creative industries can work with brands to craft values-based campaigns featuring inspiring real-life changemakers.
3. Interior Design Industry - Interior designers and home decor brands can showcase their products through collaborations with fashion and lifestyle brands, using real-life changemakers to inspire customers and create a unique selling proposition.
6.1
Score
Popularity
Activity
Freshness