The vibrant Harvey Nichols Spring Summer 2010 ad campaign has a lot going on--but the first thing I noticed was the matching slicked-back Elvis hair that the male and female models were both sporting. To boot, the duo also had matching killer cheekbones.
For the Harvey Nichols Spring Summer 2010 campaign, photographer Koray Birand captured the models' flawless, prepster-meets-glam looks in mostly spring-inspired colors and silhouettes, which were styled by Melis Agazat.
Implications - North American society is progressing towards egalitarianism and the fashion industry is reflecting that change by offering styles that are suitable for both genders. This demonstrates equality and unity among both males and females. Corporations looking to convey themselves as progressive may similarly reflect that change by offering gender-neutral wares.
What's Driving This Trend
- Gender-neutral Fashion
- As society progresses towards egalitarianism, the fashion industry may offer more gender-neutral wares to reflect the change.
- Matching Styles
- Matching clothing and hairstyles for both genders is becoming a trend in the fashion industry.
- Preppy-glam Looks
- Spring-inspired colors and silhouettes in preppy-glam styles are popular for photo campaigns.
Who This Affects Most
- Fashion and Apparel
- The fashion industry can adapt to the trend of gender-neutral clothing, inline with the changing societal norms.
- Photography and Art
- Photo campaigns featuring matching styles, colors and preppy-glam looks can appeal to audiences by showcasing the beauty of unison.
- Beauty and Cosmetics
- Matching hairstyles can be used for beauty and cosmetics campaigns promoting form and function together.
