The vigilante complex may have died down a bit in the last few months, but it looks like the Indochino Superhero Collection is trying to revive it. This time, the everyday man is being targeted. It turns the average business suit into a subtle superhero one. The immaculately tailored pieces not only feature a vibrant lining inside with bold repeated patterns and vivid colors, they also come with a small magnetic lapel pin that can be easily removed to “hide your secret identity,” as put by the label.
The Indochino Superhero Collection may offer a modern twist to the classic comic book phenomenon, but it is also playful and quirky. The campaign itself focuses on the latter with iconic superhero poses such as kneeling on the edge of a rooftop.