This clever billboard advertisement was created by New Zealand-based company MetService. The weather service created the eye-catching billboard to promote its up-to-date weather service, which is available through its website or on your smartphone as a downloadable application.
The design of this billboard mimics that of a web browser; its hollow frame boasts real-time updates of the sky and weather. MetService designed the billboard in the shape of an Internet browser in order to encourage people to look out of their windows and see what the weather is really like, instead of relying on technology and apps.
This advertisement makes us think about how we rely so heavily on technology to tell us about the world around us.