Relja Perunovic’s Billboard Bench is a hybrid of ad space and outdoor seats.
The billboard bench is a concept with a purpose to save urban space, while also providing public seats. Advertisements are viewed in the bench’s folded position, and if someone gets tired they can lower the seat down to sit on the piece. Relja Perunovic has really thought outside the box with this clever design, serving the interests of both corporations and pedestrians.
Photo Credits: designboom | perunovicdesign
Key Themes Behind This Trend
- Fold-out Ad Seating
- Creating multi-functional urban spaces that serve both advertising and public seating needs.
- Space-saving Designs
- Designing innovative solutions that maximize the efficient use of urban space.
- Interactive Outdoor Advertising
- Combining advertising with interactive elements to engage and attract pedestrians.
Where This Applies
- Outdoor Advertising
- Opportunity for outdoor advertising companies to create unique ad displays that also serve practical purposes.
- Urban Design
- Designers and architects can explore space-saving concepts to make cities more efficient and enjoyable for residents and visitors.
- Street Furniture
- Manufacturers of street furniture can innovate by integrating advertising elements into their products, enhancing their functionality and appeal.
