Relying on the power of curiosity, the Burt’s Bees Intense Hydration billboard re-imagines a classic before and after beauty demonstration. Instead of showing a side by side comparison of the same woman before using the Intense Hydration skin line and after, this campaign gets a little more creative. It is comprised of thousands of coupons that curious passersby will peel off until the model's radiant skin is revealed beneath.
A clever and creative campaign, to say the least, the Burt’s Bees Intense Hydration billboard was a huge success. Of course, $3 coupons helped. These coupons were printed on post-consumer recycled content while the billboard itself was printed on recyclable nylon. This eco-friendly stance is appropriate considering Burt's Bees pension for all natural products. The coupon is also available on their Facebook page.
Key Themes Behind This Trend
- Curiosity Marketing
- Using curiosity as a tool for effective marketing strategies.
- Eco-friendly Advertising
- Promoting sustainability through eco-friendly advertisements.
- Interactive Billboards
- Creating engaging and interactive experiences for consumers through billboards.
Where This Applies
- Beauty and Personal Care
- Opportunities for beauty and personal care companies to create innovative advertisement campaigns that connect with their target market through curiosity and sustainability.
- Marketing and Advertising
- Opportunities for marketers and advertisers to think outside of the box, embrace creativity and new design approaches, and come up with interactive advertising strategies that will captivate and maintain target audience attention.
- Sustainable Packaging
- Opportunities for companies to improve the quality and sustainability of their packaging and printing materials.
