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20 Interactive Billboard Campaigns

From Motion-Activated Digital Displays to Social Media Feeders

— July 6, 2013 — Marketing
Even so billboards are often large and invasive, conveying ideas can be challenging, which is why these interactive billboard campaigns are encouraging strangers to get involved in the process.

With digital technology and social media platforms growing in popularity, there's no surprise as to why marketers are utilizing that approach in their ad campaigns. Targeting a youthful audience more in tune with mobile devices and the Internet, these interactive campaigns allow consumers to get involved and invested in the overall message and theme.

From billboards featuring artwork that is based on people's tweets to bus stop ads that feature touch-screen games, these interactive billboard campaigns are definitely a creative way to engage with consumers.
3
Score
Popularity
Activity
Freshness
19
Live Travel Billboards
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
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18
Interactive Detachable Billboards
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
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17
Touchable Turntable Posters
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
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16
Motion-Activated Digital Displays
Motion-Activated Digital Displays
'Perception' Interactive Billboard Engages & Excites New Yorkers
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15
Instantly Shoppable Ads
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours
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14
Internet Connection Film Campaigns
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
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13
Social Media-Sourced Billboards
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
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12
Interactive McMarketing
Interactive McMarketing
McDonald's Pick 'n' Play Billboard Lets People Play for Free Food
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11
Digital Billboard Art Galleries
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
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10
Motivating Interactive Campaigns
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
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9
Interactive Avatar-Making Billboards
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
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8
Interactive Projected Promotions
Interactive Projected Promotions
The Munich Launch of ‘Xbox Kinect' Featured a Radical
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7
Uplifting Social Billboards
Uplifting Social Billboards
The Prigat Smile Stations Bring Happiness to Consumers
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6
Sensitive Snack Billboards
Sensitive Snack Billboards
The Jell-O Pudding Face Mood Meter Cures American Sadness
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5
Gender Discriminating Ads
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
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4
Privacy-Pushing Campaigns
Privacy-Pushing Campaigns
The CBS Person of Interest Interactive Billboards are Borderline Creepy
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3
Unwrappable Art Ads
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
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2
Phone-Enabled Violence Campaigns
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
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1
Connect-the-Dots Campaigns
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
<