Even so billboards are often large and invasive, conveying ideas can be challenging, which is why these interactive billboard campaigns are encouraging strangers to get involved in the process.
With digital technology and social media platforms growing in popularity, there's no surprise as to why marketers are utilizing that approach in their ad campaigns. Targeting a youthful audience more in tune with mobile devices and the Internet, these interactive campaigns allow consumers to get involved and invested in the overall message and theme.
From billboards featuring artwork that is based on people's tweets to bus stop ads that feature touch-screen games, these interactive billboard campaigns are definitely a creative way to engage with consumers.
20 Interactive Billboard Campaigns
More Stats +/-
Phone-Enabled Violence Campaigns
Unwrappable Art Ads
Instantly Shoppable Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.