The Jessie Ware 'Devotion' billboard is a unique and fun interactive ad campaign. Covered in dots, it invites fans and passersby to participate in filling them in to reveal an image of the singer's face. Like one huge connect-the-dots drawing game, the campaign has been expertly executed to the delight of London locals and visitors.
Found in the city's Broadway Market, the Jessie Ware 'Devotion' billboard was created by Red Bull in collaboration with Studio Moross. In addition to exercising their artistic skills on a basic level, the participants will be treated to the new music featured on the album. Essentially a large interactive art installation, the billboard will be on display until August 26, 2012.
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Watercolor Makeup Ads
Anti-Advertising Street Art
Late Night Reflective Billboards
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.