From Bus Stop Photoshop Pranks to Instantly Shoppable Ads
Meghan Young — July 16, 2014 — Marketing
This collection of interactive bus stops and billboards shows that companies are looking to engage with their customers on a more meaningful level. Instead of showing them images and text that are blindly glazed over while waiting for public transit, driving in a car or out walking, advertisements are grabbing people's attention in ways that are much memorable.
Whether that involves giving people a sample of the product being sold such as with a sunscreen-dispensing ad or offering a warmer shelter in the wintertime, there are a myriad of ways to make an impact. Some of these interactive bus stops and billboards are meant to raise people's awareness of important issues as well. Thus, making them stand out is even more important. Essentially, these shelters and billboards talk with customers instead of at them.
Whether that involves giving people a sample of the product being sold such as with a sunscreen-dispensing ad or offering a warmer shelter in the wintertime, there are a myriad of ways to make an impact. Some of these interactive bus stops and billboards are meant to raise people's awareness of important issues as well. Thus, making them stand out is even more important. Essentially, these shelters and billboards talk with customers instead of at them.
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