To prove that you can book a trip for the price of dinner at a restaurant, travel booking website Transavia staged 'The Takeoff' to go with one of its big billboards in Paris.
The stunt involved setting up a place for people to have dinner in front of the billboard at the Place de la Bastille and having two actors ask for their bill. When it was time to pay, the actors were launched from their seats and perfectly positioned to become living parts of the billboard. With some props, the woman was made to seem like she was parasailing and the guy was floating below on an inflatable pool toy. If there was ever a way to get people to stop and look at your billboard, this is it.