Vitamin Water, in collaboration with Crispin Porter + Bogusky, launched an innovative new ad campaign which hopes to direct attention to the drink's restorative properties by adding cellphone chargers to their bus stop billboards.
In bus shelters throughout the U.S., Vitamin Water has installed 5-volt USB ports into their billboards, so commuters can charge their phones while they wait for transportation. For the time being, these phone-charging advertisements can only be found in Boston, Chicago, New York and Los Angeles.
Although the link between flavored water and cellphones may be tenuous, this daring campaign has not only provided a very practical service to commuters, but has drawn immediate attention to the product. The next time you desperately charge your phone at a Vitamin Water station, you might just buy the drink as thanks to the company.