Vitamin Water, in collaboration with Crispin Porter + Bogusky, launched an innovative new ad campaign which hopes to direct attention to the drink's restorative properties by adding cellphone chargers to their bus stop billboards.
In bus shelters throughout the U.S., Vitamin Water has installed 5-volt USB ports into their billboards, so commuters can charge their phones while they wait for transportation. For the time being, these phone-charging advertisements can only be found in Boston, Chicago, New York and Los Angeles.
Although the link between flavored water and cellphones may be tenuous, this daring campaign has not only provided a very practical service to commuters, but has drawn immediate attention to the product. The next time you desperately charge your phone at a Vitamin Water station, you might just buy the drink as thanks to the company.
Key Themes Behind This Trend
- Interactive Advertising
- Campaigns that offer more than entertainment by providing practical services like recharging services have a disruptive potential in advertising industry.
- Converged Technologies
- Combining phone charging and outdoor advertising creates opportunities for merged technologies and innovative campaigns.
- Smart Out-of-home Advertising
- Incorporating practical and useful features into outdoor advertisements such as phone charging points can create new opportunities for engagement with customers.
Where This Applies
- Beverage Industry
- Innovative advertising campaigns in the beverage industry can be a key element in creating brand awareness and attract customers to buy their products.
- Mobile Phone Industry
- The rise in the usage of mobile phones has created new opportunities for product integration that can be beneficial for both advertisers and marketers in the mobile phone industry.
- Outdoor Advertising Industry
- The integration of technology and practical features into outdoor advertisements such as phone charging points can create new opportunities for innovation within the outdoor advertising industry.
