An advertisement may catch your attention for a minute or two at most, but this Facial Recognition Billboard will stay on your mind long after you've passed it.
Created by Plan UK, the billboard uses facial recognition technology to identify your gender. If you're a female, the billboard will play a 40 second video featuring the 'Because I'm a Girl' campaign, which focuses on the importance of a girl's education in developing countries. If the Facial Recognition Billboard identifies you as a male, you will only be given the address of the Plan UK website. The point of this is to provide males "a glimpse of what it’s like to have basic choices taken away."
Incredibly intuitive and interactive, the Facial Recognition Billboard may just be the thing to get pedestrians thinking.