To promote Adobe Photoshop Live, Adobe pranked several people in Finland with its live photo edit bus stop booth.
Adobe hid photographer and illustrator Erik Johansson in a secret van close to a busy bus stop. When people came to wait for the bus, the photographer snapped photos of them that were directly transferred on Erik Johansson's computer and comically edited and animated in real-time. People were transferred into glass bottles, on top of wedding cakes and even had their faces altered. The bus stop posters were replaced with video screens so that the photoshopped images showed up in booths. People were shocked, surprised and confused to faces show up in digital videos.
Adobe has been on its game lately with great marketing videos and I have to say, the Adobe Photoshop Live prank is hands down my favorite.