To promote Adobe Photoshop Live, Adobe pranked several people in Finland with its live photo edit bus stop booth.
Adobe hid photographer and illustrator Erik Johansson in a secret van close to a busy bus stop. When people came to wait for the bus, the photographer snapped photos of them that were directly transferred on Erik Johansson's computer and comically edited and animated in real-time. People were transferred into glass bottles, on top of wedding cakes and even had their faces altered. The bus stop posters were replaced with video screens so that the photoshopped images showed up in booths. People were shocked, surprised and confused to faces show up in digital videos.
Adobe has been on its game lately with great marketing videos and I have to say, the Adobe Photoshop Live prank is hands down my favorite.
Key Themes Behind This Trend
- Interactive Marketing
- This prank showcases the potential of interactive marketing techniques, where consumers are directly engaged and involved in a brand's advertising campaign.
- Real-time Editing
- The use of real-time photo editing software creates opportunities for businesses to provide personalized and customized experiences to customers.
- Experiential Advertising
- The prank demonstrates the power of experiential advertising, where consumers are immersed in a unique and memorable brand experience.
Where This Applies
- Advertising
- There is a disruptive innovation opportunity for advertising agencies to leverage interactive and experiential tactics to captivate audiences and leave a lasting impression.
- Technology
- Real-time editing software and interactive technology offer innovative solutions for businesses in various industries to enhance customer experiences and engagement.
- Photography
- Photographers can explore the possibilities of real-time editing to offer new and unique services to their clients, creating a competitive edge in the industry.
