This Tomcateden Andy Warhol Exhibition Emphasizes the Undiscovered

 - Jan 2, 2011
References: tomcateden
Central European creative studio Tomcateden created this Andy Warhol exhibition campaign. The well-known War­hol portraits full of furious colours were replaced by a portrait of a familiar-unfamiliar boy -- "little Andy" -- with covered eyes to emphasize the fact that the upcoming exhibition would uncover his little-known self.

A synergy between electronic and printed media was further sup­ported by MTV, which broadcast a 20-second spot full of silence.

The creative campaign manager was Tomáš Marušiak, with support from marketing manager Ursula Kuzarova and design director Peter Jakubik.