Big things often come in small packages, which is precisely what Volkswagen wants car buyers to recognize with its latest Volkswagen Up outdoor campaign. The campaign comprises a large outdoor billboard on the side of building, which features the Volkswagen Up alongside a giant ruler.
Created by Agency V and JCDecaux, the outdoor campaign was launched in France to promote the new Volkswagen Up, a small and compact auto that was designed for people living in urban environments. The creative billboard ad definitely goes with the automaker's French tagline, "C’est grand d’être petit," which as PSFK translates, means "It's great to be small."
The Volkswagen Up campaign is just one of the many creative marketing initiatives the auto brand has embarked on over the last several months. Recently, it launched an augmented virtual showroom that Singapore-based consumers could access via their iPhones.
What's Driving This Trend
- Small Car Marketing
- Opportunity for car manufacturers to promote the benefits of small and compact vehicles in urban environments.
- Creative Outdoor Advertising
- Exploration of unique and eye-catching approaches to outdoor billboard campaigns for brands seeking to stand out.
- Localized Marketing Initiatives
- Increasing focus on tailoring marketing efforts to specific regions and languages, such as using the French tagline in this Volkswagen campaign.
Who This Affects Most
- Automotive
- Opportunity to develop and market small and compact cars targeting urban dwellers with specific needs and preferences.
- Advertising
- Potential for creative agencies to provide innovative and attention-grabbing outdoor billboard campaigns for brands looking to reach a wide audience.
- Technology
- Exploration of digital solutions like augmented reality showrooms as a way to enhance the car buying experience and engage consumers.
