In order to promote Ogawa Massage Chairs and their excellent massages, ad agency Grey Kuala Lumpur came up with this cool guerrilla campaign idea.
Life-sized stickers of a man laying face down were strategically placed on stairways around Kuala Lumpur, creating the illusion that the person is receiving the famous Ashiatsu â€œfootâ€ massage.
The ads were photographed by Studio DL with executive creative director David Sin and art director Andrew Fong.
Implications - As the goal of most print ads it to have consumers urging to interact with the product at hand, I'd say these ads do a stand-up job. Walking across the backs of stuck-on people in public spaces is not only a cool idea, but it really does emphasize the importance of Ogawa Massage Chairs.