BMW asked advertising agency 'Serviceplan' in Munich to create a clever BMW advertisement for its new M3 coupe. Sure enough, Serviceplan came up with an ad that not only exceeded expectations, but also doubled its exposure.
The agency printed out half letters and pasted them in the Arrivals terminal at Hamburg Airport, where the passersby could be visually blown away with the ad's reflection on the floor.
BMW's premise is to continuously be the best and to promote its quality by "exceeding maximum." By doubling up the space using reflection, the ads double consumer attention. Thus, this BMW advertisement is definitely innovative and smart.
What's Driving This Trend
- Reflective Advertising
- The innovative use of reflection in advertising campaigns can double consumer attention and leave a lasting impression.
- Interactive Advertising
- Interactive ads can engage consumers and create memorable brand experiences that are more likely to be shared on social media.
- Augmented Reality Advertising
- The use of augmented reality in advertising can provide unique and engaging experiences, increasing consumer interest and brand loyalty.
Who This Affects Most
- Automotive
- The automotive industry can benefit from innovative advertising techniques to make their brand stand out and increase consumer interest.
- Advertising
- The advertising industry is constantly evolving and can benefit from embracing new technologies and creative techniques to create outstanding campaigns.
- Retail
- The retail industry can benefit from innovative advertising campaigns to attract customers and increase sales, especially during busy shopping seasons.
