This billboard advertising the Day After Tomorrow is guerrilla advertising at its best. The movie billboard is placed in the sea to drown, which is a really awesome idea!
For those who haven't seen the movie, it's a film about global disasters which results in the world being submerged in the sea.
The billboard poster itself is pretty straight forward, but its the location of it that's clever and witty. Its message is totally in line with that of the movie, and you just can’t help but look at it.
More Stats +/-
41 Unique Billboards That Push the Advertising Envelope
Luxurious Flying Car Concepts
Aquatic Folklore Cakes
Eco-Conscious Cemetery Proposals
Top 30 Multimedia Trends in July
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Guerrilla Campaign For "Day After Tomorrow"
- By: CowbagSep 18, 2008