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68 Examples of Guerrilla Marketing

Literally to Metaphorically, Because Everyone Loves a Guerrilla

— March 5, 2010 — Marketing
Break from advertising norms with these awesome examples of guerrilla marketing. Guerrillas should be the go-to source for all marketing campaigns. They are big, loud, and get their point across.

What kind of guerrillas am I talking about, though? The "zoo don't look em' in the eye" guerrillas, or the "hey how did that ad get there" guerrilla? Find out for yourself when you glean through all of these epic guerrilla marketing campaigns.
6.6
Score
Popularity
Activity
Freshness
68
Gorilla Snot
Gorilla Snot
Instrumental Agent Lets Musicians Get a Grip
<
67
Spoofing Your Own Work
Spoofing Your Own Work
Cadbury Gorilla Made Over
<
66
Virals Gone Ape
Virals Gone Ape
Super Chill Monkey Does Hollywood
<
65
Newspapers With Moles
Newspapers With Moles
Guerrilla Skin Cancer Ads
<
64
Guerrilla Wish-Gathering
Guerrilla Wish-Gathering
'Fifty People One Question'
<
63
Freezing at Taco Bell
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
<
62
Vending Machine Votes
Vending Machine Votes
Guerrilla Obama Support
<
61
Accidental Guerrilla TV  Ads
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
<
60
Guerrilla Director's Chairs
Guerrilla Director's Chairs
Puma Marseille Ads
<
59
Giant Guerrilla Sing-A-Longs
Giant Guerrilla Sing-A-Longs
Thousands Will Recreate Ferris Bueller's Day Off
<
58
Guerrilla Wind Power
Guerrilla Wind Power
'The Boy Who Harnessed the Wind' Built Power Generators from Junk
<
57
Viral Commercial Sequels
Viral Commercial Sequels
Cadbury Airport Trucks Take on Gorilla Ad
<
56
Wonderbra Ad Too Controversial?
Wonderbra Ad Too Controversial?
Cadbury Spoof Taken Offline
<
55
Guerrilla Album Campaigns
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
<
54
Spontaneous Public Spectacles
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
<
53
Graffiti Wall Awards
Graffiti Wall Awards
Guerrilla PR for Bamboo
<
52
Framed Side Mirrors
Framed Side Mirrors
An Auto-Beautifying Guerrilla Marketing Campaign
<
51
Guerrilla Art Fire Shows
Guerrilla Art Fire Shows
Peacock's Hot Mutate Britain Street Performance
<
50
Guerrilla Anti-Religion Campaigns
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
<
49
Advertising on Spare Tires
Advertising on Spare Tires
Yuzu Sushi Guerrilla Ad
<
48
Mirrorvertising
Mirrorvertising
Guerrilla Campaign from ACK Insurance
<
47
Guerrilla Sacred Sites
Guerrilla Sacred Sites
Lithuania's Hill of Crosses
<
46
Human Mirrors on Subways
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
<
45
Supermarket Aisles as Catwalks
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
<
44
Guerrilla Hanging Ads
Guerrilla Hanging Ads
Sparring Partner Gym
<
43
Fake Vandalism
Fake Vandalism
Vegemite Guerrilla Ads
<
42
Guerrilla Gardening
Guerrilla Gardening
'Bloom' Seed Spreading by Bicycle
<
41
Trashy Guerrilla Marketing
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
<
40
Guerrilla Stabbing To Promote TV Show
Guerrilla Stabbing To Promote TV Show
Dexter Ads
<
39
Guerrilla Artrepreneurs
Guerrilla Artrepreneurs
Shepard Fairey's Radical Art
<
38
Guerrilla Bookmarks
Guerrilla Bookmarks
NamelessleTTER Features Personalized Book Markers
<
37
Escalator Legs
Escalator Legs
Venus Razor Guerrilla Ads
<
36
Guerrilla Mirror Phones
Guerrilla Mirror Phones
Rogers Video Phone Ads
<
35
Viral Wonderbra Ad
Viral Wonderbra Ad
Cadbury Gorilla Spoof
<
34
Bloody Urinals as Advertising
Bloody Urinals as Advertising
Dexter Guerrilla Campaign
<
33
Triumphant Street Art Sites
Triumphant Street Art Sites
Nysat Website Launches After Group Overcomes Lawsuits
<
32
Guerrilla Fairytale Campaigns
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
<
31
Social Guerrilla Campaigns
Social Guerrilla Campaigns
Child Labour
<
30
Drowning Billboards
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
<
29
Urban Art Battles
Urban Art Battles
In London A Banksy vs Robbo Graffiti War Has Been Ignited
<
28
Guerrilla Glass Art
Guerrilla Glass Art
'Bottle Banksy' Strikes England
<
27
Speed Unlimited Guerrilla Campaign in Buenos Aires
Speed Unlimited Guerrilla Campaign in Buenos Aires
<
26
Guerrilla Paper
Guerrilla Paper
Empower Yourself with Designer Graffiti
<
25
Illegal Art Blockbusters
Illegal Art Blockbusters
Bansky's 'Exit Through the Gift Shop' is a Look into Art's Underbelly
<
24
Europe Trailer Ads
Europe Trailer Ads
Freitag Guerrilla Campaign
<
23
Guerrilla Fashion Shop
Guerrilla Fashion Shop
Comme Des Garcons in Poland
<
22
Gorilla Masked Models
Gorilla Masked Models
The Bronx Zoo Drawing Classes
<
21
Guerrilla Campaign for Homeless
Guerrilla Campaign for Homeless
Vitae Shelters
<
20
Guerrilla Fashion Marketing
Guerrilla Fashion Marketing
DKNY Neon Bikes Around NYC
<
19
Peeing on Billboards
Peeing on Billboards
Urinal Billboards are Activated When You Pee
<
18
Gorilla Snot Hair Gel
Gorilla Snot Hair Gel
<
17
Human Arms in Butcher Shops
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
<
16
Guerrilla Marketing Mayhem
Guerrilla Marketing Mayhem
Fauxreel Under Fire for Vespa Scooter Ads
<
15
Guerrilla Obesity Awareness Campaign
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
<
14
Guerrilla Model
Guerrilla Model
Elle Muliarchyk
<
13
Guerrilla Poverty Ads
Guerrilla Poverty Ads
Homeless Father Bob Bins
<
12
Cadbury Guerilla Marketing
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
<
11
Guerrilla Marketing for Kids
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
<
10
Papa John's Guerilla Ad
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
<
9
Guerrilla Mind Hacking
Guerrilla Mind Hacking
Thought Bubble Street Art Predicts People's Ponderings
<
8
Bathroom Blood Dispensers
Bathroom Blood Dispensers
Clue Guerrilla Campaign
<
7
Fake Urban Holes
Fake Urban Holes
HP Guerrilla Photopaper Campaign
<
6
Public Urination as Advertising
Public Urination as Advertising
Saatchi & Saatchi Use Mannequin for Privy Council Campaign
<
5
Banksy Launches Website
Banksy Launches Website
Has the World's Most Controversial Graffiti Artist Gone Mainstream?
<
4
Guerrilla Doll Faces
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
<
3
Playful Guerrilla Ads
Playful Guerrilla Ads
Sexy Camera in Public Bathrooms
<
2
Guerilla Socialvertising
Guerilla Socialvertising
The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
<
1
Guerrilla Urban Knitting
Guerrilla Urban Knitting
Knit the City is Yarnstorming London with Wool
<